---
title: Clearpay Case Study
---

[![](https://info.picnic.io/hs-fs/hubfs/Picnic-Logo-pink.png?width=150&height=45&name=Picnic-Logo-pink.png)](https://www.picnic.io/quality-media?hsLang=en)

- [THE PIQ PLATFORM](https://www.picnic.io/quality-media?hsLang=en)
- ADVERTISERS
  
    - [PIQ Packages](https://www.picnic.io/advertisers/piq-packages?hsLang=en)
    - [Explore Solutions](https://www.picnic.io/advertiser-solutions?hsLang=en)
- COMPANY
  
    - [About Picnic](https://www.picnic.io/company?hsLang=en)
    - [Careers](https://www.picnic.io/careers?hsLang=en)
- [NEWS & INSIGHTS](https://www.picnic.io/blog?hsLang=en)

[CONTACT](https://www.picnic.io/contact?hsLang=en)

- [THE PIQ PLATFORM](https://www.picnic.io/quality-media?hsLang=en)
- ADVERTISERS
  
    - [PIQ Packages](https://www.picnic.io/advertisers/piq-packages?hsLang=en)
    - [Explore Solutions](https://www.picnic.io/advertiser-solutions?hsLang=en)
- COMPANY
  
    - [About Picnic](https://www.picnic.io/company?hsLang=en)
    - [Careers](https://www.picnic.io/careers?hsLang=en)
- [NEWS & INSIGHTS](https://www.picnic.io/blog?hsLang=en)

[CONTACT](https://www.picnic.io/contact?hsLang=en)

![Elida](https://info.picnic.io/hs-fs/hubfs/Elida.png?width=600&height=200&name=Elida.png "Elida")

### CLEARPAY

### **Driving meaningful brand lift with quality PIQ inventory**

Clearpay, one of the UK's leading buy-now-pay-later brands, worked with Goodstuff and Picnic to run a digital campaign around supporting back-to-school expenses. Find out how quality inventory, achieved through the PIQ data platform, helped to drive significantly stronger brand uplift than industry benchmarks. 

- We tested how the Clearpay campaign performed on low-quality vs high-quality, curated with the PIQ Data platform
- The results were measured in partnership with brand uplift study partner, Cint.
- Whilst quality inventory had no impact on CTR and viewability results...it drove significantly better brand uplift for Clearpay.
- This flags important questions around which metrics the industry focuses on when optimising campaigns.

[![Picnic-Logo-white](https://info.picnic.io/hs-fs/hubfs/Picnic-Logo-white.png?width=150&height=45&name=Picnic-Logo-white.png "Picnic-Logo-white")](https://www.picnic.io/?hsLang=en)

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