CONTACT

Your free guide to smarter digital advertising

  • Discover practical insights and frameworks you can use right away to improve performance and reduce wasted spend.
  • Hear from industry leaders at Lumen, OpenX, the Financial Times, and RAAS Lab on how quality drives real outcomes.
  • Learn new ways to measure success moving beyond surface metrics to attention, relevance and meaningful results.
Picnic_2025_Webasset_FallingPages_V1 copy

Explore the insights

Inventory Talks 2025: The Age of Quality brings together the key moments and insights from the industry’s most forward-thinking event. Inside you’ll find:

  • Strategies to reduce the impacts of digital decay and why quality is now the most important performance lever, from Picnic's Founder and CEO, Matthew Goldhill

  • Lumen’s Shazia Ginai on the link between attention and commercial outcomes.

  • RAAS LAB's Thomas Ives on how contextual relevance is becoming the new standard.

  • The Financial Times’ Erika Cellai on how premium ad design earns attention and trust.

  • OpenX’s Joseph Worswick and Jim Michaels on how smarter supply curation delivers measurable performance gains.

Plus, a recap of our lively debate on the future of CTR, featuring leaders from OMG, TeamX, Spark Foundry and Goodstuff — tackling what metrics really matter in 2025. It’s everything from the Inventory Talks event — distilled into one, high-impact read.

Quality signals
Drive better results for your campaigns

Get the insights, strategies and frameworks you need to plan smarter, perform better and reduce ad waste.

4-4

Find out what really drives outcomes

Learn how leading brands are connecting attention, relevance and quality inventory to measurable performance gains.

3-Nov-06-2025-03-42-03-1364-PM

Discover what quality looks like

See real examples of high-performing environments and why they deliver stronger trust, recall and results.

2-Nov-06-2025-03-42-03-1117-PM

Turn insight into action

Use the report’s practical checklist to refine your supply, improve relevance and drive outcomes for your next campaign.

View the highlights video

This year’s event explored the future of digital advertising through the lens of quality — from tackling enshittification and digital decay to redefining how we measure outcomes and design for premium ad experiences.

Inventory Talks 2025

Youtube thumbnail sizing
DSC_7409
DSC_7543
DSC_7854
DSC_8114
DSC_7220
DSC_7319
DSC_7171
DSC_8239
DSC_7122
DSC_7164
DSC_7913
DSC_8274
DSC_7657
DSC_7534