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Is CTR Dead (5)
Join advertising experts, brands and agencies for a 'power hour' on the future of media buying. 

Ad waste is at an all-time high. MFAs are flooding the ecosystem. Transparency is still a buzzword - not reality. And CTR? It doesn’t align with better outcomes. It’s hardly surprising that ‘inventory quality’ is now the #1 concern for planners and buyers.

But what does quality really mean? Who defines it? And can Inventory Intelligence finally close the gap between performance and planning?

Join Picnic for a 'power hour' of talks from industry leaders as they unpack the future of media buying. 

  • Date: Thursday 25th September
  • Location: Glaziers Hall, London Bridge
  • Breakfast Starts: 9am
  • The Power Hour: 9.40am kick-off

Expect bold opinions, zero fluff, and insights that can change the success of your media plans. 

This event has now passed and we are no longer accepting ticket requests. 

Is CTR Dead (1)-2
INSIGHTS, NOT FLUFF.
Fast-Paced Talks

We all know attention spans are decreasing, so we’re shaking things up. Get ready for a Power Hour of quick-fire 10-minute talks from industry experts - no fluff just insights.

Exclusive Insights

Unlock the latest thinking on how quality in advertising drives campaign success. Packed with case studies, new launches, and fresh perspectives you can put to work instantly.

Expert Speakers

Hear directly from senior voices at OpenX, Lumen, OMD, Picnic and more. The sharpest minds in programmatic - on stage, in person, for you.

Champagne Breakfast

Start the day with a champagne breakfast buffet and sweeping Thames views. Fuel up for the power hour - champagne courtesy of OpenX.

MEEET THE SPEAKERS

Hear from industry trailblazers who are paving the way for better outcomes in media. 

1-3

Matthew Goldhill

Founder & CEO
Picnic

4-1

Shazia Ginai

VP of Consulting
Lumen
3-3

Joe Worswick

VP of EMEA
OpenX
Untitled design (7)

Clare Ritchie

SVP Global Head of Programmatic
& Inhousing
Omnicom Media Group

2-2

Jim Michaels

Strategy Manager 
OpenX

13

Emma Glenn

Head of Programmatic Uk
Spark Foundry
Untitled design (9)

Tom Ives

Co-Founder
RAAS Lab

10-2

Olive Adu

Programmatic Innovation Director
TeamX
5-4

Vicky Farley

Group Digital Director
Goodstuff

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THE POWER HOUR AGENDA

9.00am - Champagne Breakfast Buffet

Kick off the morning with a champagne breakfast overlooking the Thames - fuel your mind before the Power Hour.

Champagne courtesy of OpenX.

9.40am - Enshittification & The Age of Quality

Picnic
Matthew Goldhill, CEO

Digital advertising is in the grip of ‘enshittification’ - the steady decline of ad experiences, which is eroding trust, effectiveness, and value. In this opening talk, Picnic’s founder unpacks how we got here, how misguided metrics accelerated the damage, and why new approaches like PIQ can reverse the trend. The vision: a healthier ecosystem where high-quality media creates better outcomes for consumers, advertisers, and publishers alike.

9.50am - Attention to Outcomes: Where Quantity Meets Quality

Lumen
Shazia Ginai, VP of Consulting 

As the media landscape evolves, measurement of quality media and advertising is playing catch up. Consumption habits have shifted, and it’s time to move beyond reach and frequency to measure what truly matters - Attention, and its direct link to outcomes.

10.00am - Buy Quality, Deliver Relevance

RAAS Lab
Thomas Ives, Co-Founder

Quality is the foundation that lets media create real outcomes. It starts with premium, viewable, brand-safe environments that earn attention and trust, and continues with transparent supply, sensible frequency, and creative that’s contextually relevant to the page and moment. When those elements line up, attention converts into outcomes - lower CPA, stronger brand lift, and less waste. Quality isn’t a nice-to-have; it’s the operating system for effective advertising.

10.10am - Is CTR dead? The Future of Measurement
  • Clare Ritchie, SVP Global Head of Programmatic & Inhousing, OMG
  • Emma Glenn, Head of Programmatic, Spark Foundry
  • Olive Adu, Programmatic Innovation Director, TeamX
  • Vicky Farley, Group Digital Director, Goodstuff
Is CTR still a meaningful measure - or has it outlived its usefulness? In this fast-paced, no-fluff debate, four leading programmatic voices face off with instant votes, sharp provocations, and live rebuttals. From effectiveness and brand impact to agency incentives and the future of measurement, nothing is off-limits. The audience concludes the verdict: is CTR alive, dead, or somewhere in between?

Moderated by Richard Ottoy, VP of Sales at Picnic. 
10.25am - Premium Ad Experience

Financial Times
Erika Cellai, Product Designer

What does a truly premium ad experience look like in publishing? Erika will share how the FT balances advertiser objectives with reader respect - prioritising design, relevance, and trust. Drawing on research and design practice, she’ll show how understanding real client needs leads to formats that add value for brands and audiences alike, while protecting the reader journey as the foundation of brand safety and long-term impact.

10.35am - Smart Supply, Stronger Outcomes. The Performance Payoff of Quality Curation.

OpenX
Joseph Worswick, VP of EMEA
Jim Michaels, Strategy Manager

Performance starts with quality, and inventory is no exception. OpenX will demonstrate how inventory quality scoring within the supply layer gives buyers sharper controls to ensure programmatic media delivery flows toward trusted, high-quality content environments that drive measurable gains in campaign performance. Publishers, in turn, gain a clearer understanding of the value of their inventory, enabling them to highlight premium environments and build stronger advertiser trust.

10.45am - Event Wrap-up & Networking
Key takeouts from Picnic Founder, Matthew Goldhill, plus a chance to ask questions and catch up with industry peers. 

The countdown is complete

Champagne Sponsored by

OpenX_Logo - Edited